Migdalia is a self-motivated and enthusiastic advertising and marketing professional with solid experience as a creative writer and director for global agencies such as Young and Rubicam, Grey Global Group, and McCann Erickson. She has also worked for multicultural agencies such as the Bravo Group, Uniworld, Siboney USA, Wing, Global Hue, Casanova Pendrill, Prime Access and Emcay. She is bilingual and bi-cultural, and her leadership style demonstrates her ability to inspire, promote and achieve a healthy and productive work environment.
She’s an award winning creative recognized for leveraging consumer insights to conceptualize and successfully launch innovative and fully integrated campaigns for Fortune 500 clients in the pharmaceutical/healthcare, packaged goods, telecommunications, spirits and retail industries. She’s an expert at developing campaigns with 360 components and at developing genuine and positive relationships with colleagues and clients at all levels.
Migdalia has over 10 years of pharmaceutical and healthcare experience in the Hispanic space with clients such as Novo Nordisk, Amgen, Eli Lilly, Merck, Pfizer, Roche Laboratories, Wyeth Consumer Healthcare, Bayer Healthcare, Cigna/HealthSpring, Emblem Health, Access Health CT and Blue Cross Blue Shield.
She has been the recipient of Addys, Tellys, and awards from the Latino Marketing and New York Festival Awards, the Kraft Worldwide Ad Bowl and the DTC National Advertising Competition.
Her work denotes a passion for strategically driven creative ideas that deliver results.